Small Business and the Social Space: Where to find Direction

Social-Media-CompassTrawl the web for the term “Social Media” and you’ll have no trouble finding a plethora of internet articles giving you all sorts of recycled advice about how to amass more followers and ‘optimize engagement’.

If you own a small business and you’re looking to spread brand awareness thru Social Media marketing, you very well may have already read a few such articles. But what you must consider is that, like many things in life, there is no such magic formula for success (excuse the cliché).

If there were such a formula, as some articles posit, then how do you explain the fact that 70% of consumers feel brands only share out of a “a self-centered desire to increase profits”? And it’s not like consumers don’t want to hear from the brands they love; 87% say they want “meaningful relationships with brands”.

So it’s clear that most customers are seeking more authenticity from the brands they follow. But how do you give them that? By speaking from the heart. People want to sense that there is another person behind the logo. Of course you have to exercise discretion with what you share, and you want that content to relate to your business or the industry in some way that portrays your company in a good light.

Aside from being authentic, really what it all boils down to in terms of successfully managing your company’s Social Media accounts, is good old-fashioned common sense. Ask yourself what you would like to see from a business on social media, and you’ll have your answer. Unless you have the means to outsource your company’s Social Media to a Social & Search Marketing Agency, your personal compass may be your best strategy.

(source for statistics: MediaBistro)

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