“Enjoy your com-FORT-able stay,” says a robot front-desk clerk at Japan’s Robot Hotel. Do you thank the robot for its awkward salutation? Or maybe you hesitate for a moment before shuffling off in silence. If our digital screens are separating us from human interaction, you better believe AI will further tear that tenuous social fabric. … More Human Obsolescence—Are We Ready for an Artificially Intelligent Future?
Make no mistake about it—the technology around us is impacting every aspect of our waking lives in a big way. We’re living in a time which would make science fiction luminaries the likes of Philip K. Dick blush. With driverless cars on the horizon and drones at our doorstep (literally), our world is undergoing not … More Reimagining Retail: 3 Ways Digital Technology Is Changing the Way We Shop
We’ve all seen the headlines and have heard the predictions: If companies are to succeed in the digital economy, they must focus on the Customer Experience. But, what does that actually mean? What are these so-called ‘experiences’ that brands covet, and (more importantly) how can they be translated into actual, achievable real-life interactions? Let’s first … More What Experiences Will Ultimately Define ‘Customer Experience’?
Digital Response Marketing Group Celebrates Expansion With New Social Media and Digital Marketing Managers NAPLES, Fla. – Oct. 6, 2015 — Digital Response Marketing Group (DRMG), a digital marketing firm specializing in search strategy and marketing analytics, announced recent additions to the company’s team. To meet the needs of their growing workforce and expanding customer demand for … More Digital Response Marketing Group Announces Two New Hires
In a digital, internet-driven world, speed and convenience trump all. That rule holds especially true for online communication. Today, there are an abundance of ways in which we can reach out and contact someone through the internet. Whether it’s a simple SMS text message, tagging a friend in a tweet, or the classic Facebook ‘poke’ … More Emojis and Marketing – Digital Hieroglyphics in an Online World
As micro-content and mobile technology continue to gain momentum, it makes sense that messaging apps are catching on like wildfire. Messaging apps allow for a unique ‘content portal’ of one-on-one interaction between friends and family. It’s a more intimate way to connect and share content than traditional Social Media networks (that essentially encourage you to … More Messaging Apps: The New Social Media?
Learn what worked for big brands in Social Media 2014 to adjust where you want your Social Media marketing to be in 2015. … More When Posts Go Viral: What We Can Learn From 2014’s Greatest Social Media Hits